Industry
Technology & SaaS
Commercial and go-to-market teams selling into MENA. Not platform engineering.
In short
We work with technology and SaaS companies on the commercial side of a MENA entry: positioning, pricing, channel, first customers and the shape of the first in-region team. We do not build software, run engineering organisations or advise on product architecture — that is on our published list of work we decline.
Scope
What we do in this sector
We do this
- MENA go-to-market for established SaaS and technology businesses
- Pricing and packaging for regional buyers
- Channel and partner strategy, including reseller terms
- First in-region commercial hire: scorecard and ramp plan
- Data, analytics and compliance tooling applied to traditional businesses
We refer this
- Software development and engineering delivery
- Product architecture and technical due diligence
- Deep tech, frontier AI and pre-revenue platform ventures
- ERP or platform implementation
FAQ
Frequently asked
Does digital transformation mean you build software?
No. Our work is applying data, analytics and compliance tooling underneath traditional businesses — retail, healthcare, manufacturing — so that the operating model has instrumentation. Building product for clients is not something we do, and engineering delivery is on our published list of NOs.
Do you advise AI startups?
No. Pure tech, deep tech and AI ventures are explicitly on our list of NOs. We would be selling a deck rather than judgement.
Next step
Book a 30-minute briefing
No deck, no pitch. Bring one decision you are stuck on and we will work it through.