Media programme
A considered voice. A useful audience.
A media programme built from executive experience, original questions and the work that happens after the conversation.
In short
The Keel Executive Circle media programme publishes four quarterly Executive Review editions, twelve monthly Executive Briefs and a boardroom briefing book for each gathering, produced from the same executive conversations that drive the Circle. Partners receive defined placements: an annual partner gets two recorded source interviews producing four clips and four insight posts, a 12-month web profile and twenty print copies across the year. This is a new platform. Verified subscriber counts, circulation and channel analytics are supplied before any media booking, and no reach figure is inherited or assumed.
Audience and editorial fit
Who we intend to reach
Senior people making decisions about growth, capital, customers and operations across the UAE, the GCC and the India corridor.
The launch target is 18 to 24 leaders per working room. That is the editorial centre of gravity: the publications are written for the people in the room and the peers they would forward an argument to, which is a different brief from writing for scale.
Operators
CEOs, MDs and COOs testing route-to-market, delivery and margin decisions.
Allocators
Investors, CFOs and strategy executives weighing partners, risk and execution.
Enablers
Senior specialists in distribution, finance, technology and market infrastructure.
Builders
Experienced founders and solution providers invited for a specific corporate challenge.
The media ecosystem
One conversation, several lives
Physical presence, continuing reference and digital discovery each have a defined role. Nothing is repurposed without a reason for the format.
Executive Review — physical
Quarterly, printed on demand. Selected essays, partner acknowledgements and five copies per annual partner per edition.
Boardroom briefing book — private
An 8 to 12 page preparation booklet for each gathering. Decision notes and consented follow-ups remain private.
Executive Brief — digital
Monthly, by email and on LinkedIn. Clips and posts publish on Keel's channels; approved assets are archived on this site.
Twelve months from launch
A calendar with an editorial point of view
The editorial year follows the four gatherings, so what is published is downstream of a real decision rather than a content plan.
Q1 — Trust & market access
A route-to-market case, an operator interview and the first executive pulse.
Q2 — AI & human judgment
Where automation helps, where judgment matters and who owns the decision.
Q3 — Partners & execution
A corporate challenge, credible responses and evidence from the follow-up.
Q4 — Distribution & durable growth
Partner and distribution lessons, an annual review and next-year priorities.
Media allocations
Defined placements, clear production rights
| Format / right | Annual partner | Event partner |
|---|---|---|
| Source interviews | 2 recorded sessions | 1 recorded session |
| Unique social assets | 4 clips + 4 insight posts | 1 clip + 1 insight post |
| Recognition | 12-month web profile; shared panel in 4 Reviews | Event credit in invitation, book and approved recap |
| Physical copies | 5 Review copies per quarter, 20 total | 5 event briefing books |
| Own-channel reuse | 12 months for approved final assets | 12 months for approved final assets |
| Programme fee | AED 60,000 / 12 months | AED 20,000 / gathering |
Production and measurement
From a good brief to an accountable asset
We agree the question, produce the asset and document what actually reached an audience — in that order.
| Deliverable | Production specification |
|---|---|
| Print / digital book | A4; CMYK print PDF, 300 dpi images, 3 mm bleed. RGB digital export. |
| Executive interview | 30-minute recorded source session; approved extracts only. |
| Short clip / post | 30–60 seconds, 1080 × 1920 with captions; 1080 × 1350 social creative. |
| Supply & approvals | Vector logo, usage permissions, portrait and spokesperson. One factual and one final approval round. |
FAQ
Questions before a media booking
What is your audience size?
We do not have one to quote yet, and we would rather say that than borrow a number. This is a new platform. Verified subscriber counts, circulation and channel analytics are supplied before any media booking, and no reach figure is inherited or assumed. The figure we can commit to today is production: what gets made, in what quantity, by when.
Does paying for the programme get us favourable coverage?
No. Sponsor acknowledgement does not confer editorial control, including over the framing of your own interview. Sponsored material is labelled. Press and radio coverage remain earned opportunities and are never sold as part of a package.
Can we approve what is published about us?
There is one factual approval round and one final approval round on assets you appear in. That covers accuracy and your own quotes, not the editorial line of the piece around it.
What counts as a delivered asset?
An interview is source material, not an asset. A clip or an insight post is an asset. Reposts of an existing asset are not counted again. The 30-day asset report lists links, print copies delivered, actual reach, clicks and opted-in responses, and that report is what feeds the partner scorecard.
How long can we reuse the content?
Twelve months on your own channels for approved final assets, at either tier. Anything beyond that, or any use outside your own channels, is agreed in writing first.
Production, measurement, booking
Tell us the question
Tell us the question you want answered in public. We will tell you whether we can produce it well, and what evidence you will get back.
Next step
Book a media briefing
Bring the question you want answered in public. We will be straight about what this platform can and cannot reach today.