Results
What we have run, not what we have claimed.
A new firm with an old track record. Here is the verifiable part.
In short
Keel Partners was founded in 2026 and publishes no invented case numbers and no anonymous testimonials. Three named transaction cases — Café Coffee Day, RedDot Life and Rahat Ventures — are on the Advisory page, published with the clients' agreement. This page is the operating record underneath them: two decades of P&L ownership across FMCG, building products, retail and healthcare; a diagnostics business co-founded and funded; a pharmacy retail chain run; and a boutique advisory and asset-management practice with over approx. AED 38 million under management.
Honesty
Why this page looks like this
Most new advisory firms publish anonymised case studies with impressive numbers. It is easy, it is conventional, and it is largely unverifiable. Where we publish a case we name the client and we say which entity carried the mandate, because a named transaction you can ask about is worth more than a page of anonymous outcomes.
We are equally clear about what those cases are not. They are mandate records — what the work was and how it ended — not before-and-after measurements against a captured baseline. Where we have no baseline we say so rather than imply a measurement nobody took.
If you want references, ask in the briefing. We will connect you with people who have worked with us directly.
Run, not advised
Operating track record
Kohler, Asian Paints, IFB Industries
Two decades of commercial and general-management roles carrying FMCG and building-products P&Ls, including selling into developers, contractors and architects.
Pratap Chandra5th Vital — diagnostics
Co-founded a diagnostics business and raised approximately approx. AED 4.6 million from angel and venture investors. Provider-side healthcare economics, first hand.
Pratap ChandraDigifra — pharmacy retail
Multi-store pharmacy retail operations, including scaling down to stay profitable through the COVID period and back again.
Pratap ChandraOracle, HP, CallHealth
Eighteen years of enterprise operations and healthcare service delivery, now applied to delivery and service levels across mandates.
Anup RanjanInvestment banking and fundraising
Capital-raising, investor readiness and partnership structuring, advised into mandates where a growth plan needs funding behind it.
Shilpa AbhishekRedDot Life — advisory and asset management
Founded 2020. Over approx. AED 38 million under management across South Asia, the Middle East, Europe and the US in healthcare, retail, hospitality and niche manufacturing. Reported average return of 18.5% a year.
The practiceSelected work
Advisory mandates the partners have carried
Mixed-use development, Bengaluru
Commercial structuring and feasibility for a approx. AED 365–460 million hospitality, entertainment and commercial development: demand analysis, a three-option decision matrix across residential, hotel and leisure mixes, cost and debt structuring, and an eight-year payout model. Delivered under RedDot Life.
Feasibility & structuringHealthcare group — growth and marketing mandate
Scoped around lifting a AED 1.15 million revenue base toward AED 1.7 million over twelve months through corporate-client acquisition, digital outreach and corporate wellness packages, priced as a retainer plus a share of incremental revenue above an agreed baseline. Proposed and scoped under RedDot Life.
Growth mandateBoutique asset management
Curated transactions, build-operate-transfer arrangements, and strategic advisory including go-to-market, alliances, virtual CFO and dispute resolution, for UHNI, HNI and syndicate investors.
Practice scopeClient discipline
A client cheque returned within three months when the risk profile turned out to be wrong for them. It is the clearest thing we can tell you about how the firm makes decisions.
PrincipleWhere to look
Named transaction cases
Three named cases sit on the Advisory page: a stressed-asset monetisation for Café Coffee Day, pharmacy-chain buy-side and sell-side mandates through RedDot Life, and a brownfield hospitality mandate for Rahat Ventures. All three were carried by the partners through predecessor operating entities and are published with the clients' agreement.
As Keel Partners engagements complete we will add them the same way, with a baseline captured at diagnostic so the outcome can be measured rather than asserted. Where a client prefers not to be named, we will say that rather than dress the case up as anonymous.
Next step
Book a 30-minute briefing
No deck, no pitch. Bring one decision you are stuck on and we will work it through.