Results
What we have run, not what we have claimed.
A new firm with an old track record. Here is the verifiable part.
In short
Keel Partners was founded in 2026 and does not publish client names, testimonials or invented case numbers. What we can show is the operating and advisory record the partners bring: two decades of P&L ownership across FMCG, building products, retail and healthcare; a diagnostics business co-founded and funded; a pharmacy retail chain run; and a boutique advisory and asset-management practice with over approx. AED 38 million under management.
Honesty
Why this page looks like this
Most new advisory firms publish anonymised case studies with impressive numbers. It is easy, it is conventional, and it is largely unverifiable. We would rather show you what the partners have actually run, which is checkable, and add named client work as engagements complete and clients agree to be named.
If you want references, ask in the briefing. We will connect you with people who have worked with us directly, which is worth more than a page of anonymous case studies anyway.
Run, not advised
Operating track record
Kohler, Asian Paints, IFB Industries
Two decades of commercial and general-management roles carrying FMCG and building-products P&Ls, including selling into developers, contractors and architects.
Pratap Chandra5th Vital — diagnostics
Co-founded a diagnostics business and raised approximately approx. AED 4.6 million from angel and venture investors. Provider-side healthcare economics, first hand.
Pratap ChandraDigifra — pharmacy retail
Multi-store pharmacy retail operations, including scaling down to stay profitable through the COVID period and back again.
Pratap ChandraOracle, HP, CallHealth
Eighteen years of enterprise operations and healthcare service delivery, now applied to delivery and service levels across mandates.
Anup RanjanHewlett Packard, SAP Labs
Twenty-three years of enterprise technology, applied to instrumenting traditional businesses rather than building software.
Samik BhattacharyaRedDot Life — advisory and asset management
Founded 2020. Over approx. AED 38 million under management across South Asia, the Middle East, Europe and the US in healthcare, retail, hospitality and niche manufacturing. Reported average return of 18.5% a year.
The practiceSelected work
Advisory mandates the partners have carried
Mixed-use development, Bengaluru
Commercial structuring and feasibility for a approx. AED 365–460 million hospitality, entertainment and commercial development: demand analysis, a three-option decision matrix across residential, hotel and leisure mixes, cost and debt structuring, and an eight-year payout model. Delivered under RedDot Life.
Feasibility & structuringHealthcare group — growth and marketing mandate
Scoped around lifting a AED 1.15 million revenue base toward AED 1.7 million over twelve months through corporate-client acquisition, digital outreach and corporate wellness packages, priced as a retainer plus a share of incremental revenue above an agreed baseline. Proposed and scoped under RedDot Life.
Growth mandateBoutique asset management
Curated transactions, build-operate-transfer arrangements, and strategic advisory including go-to-market, alliances, virtual CFO and dispute resolution, for UHNI, HNI and syndicate investors.
Practice scopeClient discipline
A client cheque returned within three months when the risk profile turned out to be wrong for them. It is the clearest thing we can tell you about how the firm makes decisions.
PrincipleIn progress
Where client cases will appear
As Keel Partners engagements complete, we will publish long-form cases here with the client's agreement: the situation, what we did, what changed, and what we would do differently. Where a client prefers not to be named, we will say that rather than dress the case up as anonymous.
Next step
Book a 30-minute briefing
No deck, no pitch. Bring one decision you are stuck on and we will work it through.