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Mergers & Acquisitions

Post-merger integration: the hundred days that decide the deal

Most lower mid-market value is realised or lost in the quarter after close — usually the least planned part of the transaction.

In short

Post-merger integration at Keel Partners starts before close: a written 100-day plan covering governance, cash, customers, people and systems, with named owners and weekly milestones, and the first thirty days decided to the week. We then chair the integration cadence for the first two to three months, because a plan nobody chairs is a plan nobody runs.

Structure

The five workstreams

Governance

Who decides what, at what value, from day one. The single most common gap.

Cash

Working capital, payment runs, banking mandates and the first ninety days of cash flow.

Customers

Who tells them, when, and what changes for them. Silence is the risk people underestimate.

People

Retention of the ones who matter, clarity for everyone else, and one operating cadence rather than two.

Systems

What must integrate now, what can wait a year, and what should never integrate at all.

Corridor

Cross-border timing

GCC targetEuropean target
First constraintWorkforce mobility and visa transferConsultation and works-council obligations
Timeline effectFast, but attrition risk is high in the first quarterCan add a full quarter before changes take effect
Hidden liabilityAccrued end-of-service gratuityPension, environmental and historic employment liabilities
Common errorAssuming a European playbook transfersAssuming consultation is a formality

FAQ

Frequently asked

When should integration planning start?

Before signing. If the 100-day plan is written after close, the first month is spent arguing about email systems while the customers and the good people decide what they think.

Do you run the integration for us?

We chair the cadence and hold the plan for the first two to three months. Executive authority stays with your management — an integration run by an adviser is one nobody owns afterwards.

What is the most common failure?

No named owner for a synergy that is in the model. If it is in the number, someone has to have their name against it.

Pratap ChandraFounder & Managing Partner, Keel Partners
IIM Calcutta (PGPEX). 20+ years running P&Ls in FMCG, retail and healthcare across India and the GCC.

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