MENA GTM Benchmarks
Time to first revenue, cost of entry and channel economics for companies entering the region. First edition in preparation.
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Insights
Written to be used, not to be admired.
Long-form guides on decisions clients actually face, briefs on single questions, and — from the first edition onward — original benchmark data.
Guides
Guide · 18 min
Entering the UAE without wasting the first year
Licence choice, banking reality, fully loaded hiring cost and the sequence that avoids paying for an entity you cannot yet use.
Read more →Guide · 15 min
What UAE group medical insurance actually costs
How employer-paid cover is priced, where money leaks between renewal cycles, and the questions to put to a broker.
Read more →Briefs
Brief
KSA versus UAE for a first Gulf entity
Licensing, cost, localisation and speed to first revenue, compared plainly.
Brief
End-of-service gratuity and DEWS
What an exit costs an employer, and how to provision for it properly.
Brief
Post-merger integration: the first 180 days
What to decide in week one, and what can wait until month four.
Research
Two publications, twice yearly, with numbers no one else has.
Planned
Planned
UAE Benefits Cost Index
Employer-paid medical and benefits cost movement, from aggregated anonymised data. First edition in preparation.
To be notified when the first edition publishes, write to us.
Also here
- Playbooks — the internal checklists we work from
- FAQ — the questions that recur across first calls
- Glossary — MISA, DEWS, GOSI, free zone, mainland, gratuity, and the rest
Everything on this page is written by a named author. Nothing is syndicated.
Next step
A 45-minute briefing, no fee, no deck.
Bring the decision you are trying to make. We will tell you whether we are the right firm for it, and what we would do in the first thirty days.